Project: "Atmosphere" by Fisher

Deliverables:

• Spotify canvas

• Social promo

• Full lyric video visualizer

Project Goals:

The lyric video for "Boost Up," the 2024 collaboration between Fisher and Flowdan, provided an exhilarating creative challenge to visually match the track’s high-energy vibe. Expanding on Catch and Release's initial brief, I developed a racing-themed narrative centered around a sleek Lamborghini in action. Utilizing Adobe Photoshop and After Effects, I crafted dynamic visuals that captured the thrill of high-speed racing, with the Lamborghini as the focal point. The video featured powerful, fast-paced shots of the car in motion, accentuated by sharp transitions and motion graphic elements. Kinetic typography was synchronized with Flowdan's hard-hitting vocals, enhancing the intensity of the experience. The goal was to create a visually captivating representation of the track's adrenaline-fueled energy, with the racing visuals amplifying the pulse of Fisher's beats.

Released by Catch and Release Records, 2024.