As Creative Director at Quidd, I drove the creation of the standout 2023-2024 Newcastle United Series 1 collection. Now live, this collection has been met with tremendous enthusiasm, effectively capturing the essence and tradition of Newcastle United. Our partnership with Leaf Trading Cards and Newcastle United has brought together innovative design and football heritage, resulting in an exceptional and immersive fan experience. My role was instrumental in ensuring that the collection resonates deeply with Newcastle supporters, delivering a memorable and impactful release.